Chapter 13 and 14 Slack and Wise

Slack and Wise Chapter 13

Technology has multiple standards in order to move forward; number one being profitability. The others are efficiency, speed, convenience, and competitive potential (Slack and Wise, 2007, p. 150). “If there is no need for the technology, it will not sell” (Slack and Wise, 2007, p. 152). Consumers have to like the product and buy the product. In 1993, there was a product by Apple called the Newton that was a mobile tablet. It failed because the technology was not perfected, therefore the tablet did not work well. The show the Simpsons made fun of the horrible quality which is quite ironic after Apple created the hugely successful iPad tablet series (Gilbert, 2016). Technology has been known to define status. For example, someone who does not have a smart phone in today’s world would be considered poor.

The chapter is separated into three categories: technology is unequally delegated, technology is unequally prescriptive, and technologies of identity. Technology is unequally delegated is about the identity of a person and who would receive more help. The example used was about a drug that cured sleeping sickness in Africa. The people in Africa are not able to afford it, but if someone had money or insurance they would be able to afford it. Since the people who need the medicine the most could not afford it, the company saw no reason to keep making it; the social good is not one of the things listed as a standard for technology, unfortunately. Technology is unequally prescriptive describes two assumptions, design assumption and system assumption. Design assumption is usually unnoticed unless the technology is not specifically designed for the person; the book uses people that are left-handed as an example. Design system is a technological system that caters to the majority of people and leaves out specific niche groups. The example used was McDonalds provides cheap, hot meals in a short amount of time, but does not cater to vegetarians, those who eat organic or kosher, and so on. Some more broadened groups are gender, race, class, and ability. Technologies of identity is determined as technologies of categorization, like gender and race, and technologies of the body.

Gilbert, B. (2016, December 29). 24 of the biggest failed products from the world’s biggest companies. Retrieved April 04, 2017, from

Slack, J. D., & Wise, J. M. (2007). Culture technology: a primer. New York, NY: Lang.

Slack and Wise Chapter 14

This chapter talks about four cultural works challenging identities: online identities, cyborg identities, artificial intelligence, and artificial life (Slack and Wise, 2007, p. 163). Online identities can be created through chat room, multi-user dimensions and social media accounts. Users can make themselves taller, skinnier, male, female, a pirate, or an animal. This allows users to escape realty and become something or someone else. A documentary was created about the misleading identification of people online called Catfish. From this documentary sprung a TV show where they research alleged fake profiles and search for the real person behind the screen. A cyborg is considered the mesh of human and machine. A cyborg could be anyone who uses glasses, who has an artificial body part, like a heart, leg, or arm, or someone that uses technologies to communicate (Slack and Wise, 2007, p. 169). Since a cyborg is not considered fully a human and not considered fully a form of technology, it defies identities like race, gender, and class. Artificial intelligence is technology that is made to think like a human. There have been movies made about it and it is becoming close to reality. The Turing test was developed in order to test artificial intelligence by testing the machine to hold on a conversation with a human without the human knowing it is a machine. Artificial life is “to create technologies that react to and learn from their environment” (Slack and Wise, 2007, p. 171). This would be like a robot with artificial intelligence that has the capability to adapt and change by witnessing the environment around it.

Slack, J. D., & Wise, J. M. (2007). Culture technology: a primer. New York, NY: Lang.

When Worlds Collide in Cyberspace: How Boundary Work in Online Social Networks Impacts Professional Relationships: Ollier-Malaterre

The theme this week overall is identities. It can be online or in person and how identities define a person. This article is about setting boundaries on social media accounts and in person relationships with coworkers. The two identities are the online social media presence and the professional appearance at work. It is a well-known fact that people act different around their loved ones, friends, and coworkers. People choose to have different identities based on the people they are surrounded by. Setting boundaries is important in order to maintain the identity.

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